Digital Ads
Ads management hub
Google Ads (via NotFair, account 3813916687) and Meta. Performance, spend, search terms, and the moves to make — worked through NotFair with the copilot below.
Spend
Ad spend — year to date
$483,441
Ad spend · YTD
all marketing $768,659
-22%
Spend · YoY
vs same period last year
3.9x
Return on ad spend
ad-only
$839
Lexington · cost/case
6.9x ROI
Trend
Spend by month
Snapshot (2026-06-11). Recent months read low because ad spend is invoiced/entered after the fact — that's why MTD spend is intentionally not shown. Per-month YoY arrives when this reads sail-marketing-api live.
Campaigns
Performance · last 30 days
| Campaign | Spend | Clicks | Conv | CPA |
|---|---|---|---|---|
| Car Accidents 2026 | $6,869 | 360 | 21 | $327 |
| Pmax 2026 | $5,786 | 951 | 34 | $170 |
| Accidentes (Spanish) 2026 | $4,023 | 108 | 10 | $402 |
| Car Accidents Lexington 2026$2,386 spent, 0 conversions in 30 days — the leak is still open. Pause it or fix it. | $2,386 | 78 | 0 | no conv |
| Brand Protection 2026Your most efficient campaign — $130 per conversion. | $1,687 | 213 | 13 | $130 |
Google Ads · NotFair
Spend, performance & one-tap fixes
$20,890
spend · 30d
78
conversions · 30d
$268
cost per conversion
$6,560
spend · MTD
Campaigns · last 30 days
Google Ads ↗$2,386 spent, 0 conversions in 30 days — the leak is still open. Pause it or fix it.
Your most efficient campaign — $130 per conversion.
Make a change
Snapshot· NotFair · 2026-06-11Deeper
Recommendations, terms, conversions & assets
Recommendations & bid adjustments
Google's auto-recs, tCPA/maximize-conversions moves, and recommended bid changes by campaign.
/notfair-audit-google-adsSearch terms, words & costs
What people actually searched, what it cost, and which terms should become keywords or negatives.
/notfair-negative-keywordsConversion actions
Phone calls vs form fills, primary vs secondary, and whether the conversion set is clean.
/notfair-conversion-hygieneAds served & assets
Active RSAs, ad strength, and sitelink / callout / asset suggestions to lift CTR.
/notfair-audit-google-adsNotFair
Run these in Claude Code
NotFair runs agent-side, so these execute in Claude Code (not in this app). Start with the audit, then act on what it surfaces.
/notfair-audit-google-adsFull account audit — start here/notfair-wasted-spendFind spend with no conversions/notfair-pmax-auditPerformance Max breakdown/notfair-negative-keywordsPropose negatives from search terms/notfair-conversion-hygieneCheck conversion-action quality/notfair-change-impactMeasure impact of recent changesMeta
Facebook & Instagram ads
Meta Ads wiring is pending. Once connected through sail-marketing-api this shows the same view as Google — campaigns, spend, performance, and the moves to make.
Open Meta Business