Marketing Center
Signings
Signed cases by segment
Signed cases
669
+34% YoY
Lost (marked in Litify)
35
+25% YoY
Explicitly marked Lost in Litify — a narrow terminal status, not 'got the lead and didn't sign.' Conversion = signed ÷ (signed + Lost) ≈ 97% in May.
Lexington · 859/606
46
+77% YoY
Nearly doubled YoY — the Lexington push is landing. (MTD as of 6/1 — area-code split refreshes monthly.)
Spanish
26
floor-4% YoY
Floor only — Primary Language is set on ~17% of intakes, so true Spanish volume is higher.
Trucking
18
+0% YoY
Flat YoY. (Excludes 71 'Commercial Vehicle' cases tracked separately.)
Attribution
Signed by source
Live Litify isn't connected in this environment — showing the committed YTD snapshot. SEO and Lexington LSA are the YTD surges; Louisville LSA is the dip to watch.
Google Ads · NotFair
Spend, performance & one-tap fixes
$20,890
spend · 30d
78
conversions · 30d
$268
cost per conversion
$6,560
spend · MTD
Campaigns · last 30 days
Google Ads ↗$2,386 spent, 0 conversions in 30 days — the leak is still open. Pause it or fix it.
Your most efficient campaign — $130 per conversion.
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Snapshot· NotFair · 2026-06-11Marketing Center
Fees, attribution & spend
$1.87M
marketing-attributed fees · YTD
2.4x
return on marketing spend (3.9x ad-only)
$769K
spend · YTD (-22% YoY)
6.9x
Lexington ROI · $839/case
Marketing fees by source · YTD
Snapshot· snapshot · 2026-05-22Marketing-driven channels only — the spend-backed sources behind your attributed fees. Organic/relationship channels (word of mouth, attorney & employee referrals, returning clients) are tracked separately and excluded here.
Marketing spend · by month
Spend is down 22% YoY while fees hold — efficiency is up. The Apr/May drop is worth a sanity check against pipeline.